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London, United Kingdom – 23th March 2022 –  Code Wizards, which provides consultancy, implementation, and support for Game Tech and Esport Tech, has announced support for the AWS for Games initiative from Amazon Web Services (AWS) to enable games to harness the power of the cloud. Code Wizards provides Backend-as-a-Service (BaaS) and LiveOps quickly to customers, enabling them to maximise the benefits and efficacy for their players. 

Antstream is one of the world’s most popular retrogamer streaming services and needed to change their LiveOps platform. Code Wizards helped Antstream deliver and expand their LiveOps platform and achieve global scaling for their game streaming service using AWS. This allowed Antstream to build faster, run more innovatively, and grow their player base through scalability and reliability.

Code Wizards’ expertise allows customers to concentrate on what’s meaningful—their core game— by providing the engineering and backend expertise to enable games to be efficient, scalable, and satisfy fast-growing player bases.  Services include integration and realisation for Heroic Labs’s Nakama, Epic Online Services (EOS), brainCloud, or bespoke requirements and also includes enhancing multiplayer experiences with dedicated cloud servers using GameLift, or custom scaling based upon Amazon Elastic Kubernetes Service (Amazon EKS) and Amazon Elastic Compute Cloud (Amazon EC2).

Code Wizards allow the developer to build all the engineering and backend components required without worrying that it will scale and perform.

“At Antstream, we’re busy building and growing our leading streaming platform. Working with Code Wizards and AWS has allowed us to concentrate on our platform while scaling fast and delivering an amazing player experience.” – Steve Cottam, Chief Executive Officer at Antstream.

“We began our journey with AWS Game Tech Services because they provide world-leading technology and services for games.  Over time the relationship has grown greatly as they share our mantra of customer dedication.  Whether we are working with a AAA studio or a startup indie our close relationship allows us to help them bring their vision to life.” – Stuart Muckley, CEO, Code Wizards

"We’re excited to work with Code Wizards to further empower game developers to build amazing, successful, and fun games. As more games offer live services and connected experiences in their games, developers need a diverse set of solutions to use. Working with Code Wizards on AWS for Games gives developers more solutions to use so teams can focus more on creating fun player experiences." - Chris Lee, GM, AWS Game Tech Services.

More information on Code Wizards’ services and offerings can be found here 

About Code Wizards Limited:

Code Wizards Limited is a UK privately owned company.  Established in 2002, they specialise in Game Tech, Esports Tech and Gamification.


Epic Games mentioned us!

Today we're pleased as punch to have Code Wizards mentioned by Epic Games on their GameSparks to Epic Online Services (EOS) post.

Thanks Epic!


Code Wizards partners with ACES

Today we're proud to announce our partnership with ACES.

ACES is an academic body setup to foster better education for esports.  This mission includes fostering partnerships with industry.

We're looking forward to helping ACES promote esports research, courses and education and to ensure that the UK is at the forefront of esports.

aces announces partnership with code wizards for academic and industry esports collaboration
We’ll take the grind.
You take the glory.

WEB & APPs Building websites, eCommerce sites and mobile apps are easy when you know-how. We can take the strain, so players get a great experience from your game and the companion sites/apps you have to enrich their experience.

BACKENDS Supporting Multiplayer, Currencies, Achievements, Leaderboards, User Management, State, Analysis, and Communicating with the Player is hard. We can add or enhance GameSparks, PlayFab or custom
backends without you needing to hire.

Adding esports and competitive play is increasing in importance; we understand competition modes,
scalability and retention so we can integrate or build the right system for you.

SERVER SCALING Got a multiplayer game that needs to be stable and available while minimising costs? We can help you work with AWS GameLift and Multiplay’s engines or, if you need something special, we can build a
custom scaler just for you.

PROTOTYPING We know building games takes teams, and while the team’s busy you can’t prototype the next ideas.
We offer a “grey box” prototyping service to allow you to understand mechanics and game feel early on.

Code Wizards will be at Gamescom in partnership with UKIE from the 20th to 23rd August  

Supporting the UK's games and interactive entertainment industry.

Let's grab that well overdue coffee and catch up, please message us to set up a meeting. 


In 2019, Gamescom will again be the highlight for all gamers! Numerous events and congresses bring together gaming enthusiasts from all over the world. Don't miss this!


Code Wizards announce new Partnership with Adfuse
Code Wizards, the digital architecture and engineering specialists with offices in Birmingham and a Head Office in Reading are delighted to announce their formal partnership with Adfuse.

Set up in 2002, Code Wizards quickly established themselves as specialists in web based digital architecture, by mixing invention with engineering to help businesses automatically scale their business, and Adfuse is a perfect extension to their current services.

Based at Alpha Tower, Birmingham City Centre Adfuse are content creation, marketing and automation experts specialising in holistic digital marketing strategy.

Their multi-channel approach in showing “the right message to the right people at the right time” dovetails perfectly into Code Wizards’ technology stack, allowing them to jointly provide technological build plus the right go-to-market strategy and user engagement model.

AdFuse brings with it expertise in Facebook Ads, Instagram Marketing, Content Marketing and Influencer marketing which bolsters the proven expertise of Code Wizards in LinkedIn marketing and gives better access to client consumers and individuals as well as business contacts.

Mark McKeever, head of Strategic Partnerships at Code Wizards Birmingham commented, “Rarely do we get to work with companies who are as passionate about their customers as we are, however, luckily enough for us we found AdFuse and today we’re announcing our partnership!”

“We’ll be speaking to our key clients in the next few months about the new features and service offerings that we can now offer through the products that Adfuse has available.”

Dave Mason, managing director at Adfuse said, “As a heavily data-driven marketing agency that is cognisant of the powerful enabling abilities of modern technology, we’re positively thrilled to be working with such a like-minded and forward thinking team as Code Wizards. We thoroughly look forward to complimenting clients’ projects with our impactful holistic user engagement strategies.”


Code Wizards make two key appointments.
We extend a warm welcome to our new colleagues Gareth and Keith who join the development team at Theale.

Gareth appointment will bolster our game work - especially in VR as he’s taking the lead in Unity as well as backend tools/tech like GameSparks/PlayFab. Keith brings a wealth of experience and an extensive and diverse skill sets to the team. Awesome with API integrations, Cloud, Scaling, Security, Micro-Services, Azure/AWS Serverless and Kubernetes. They have both already demonstrated they have the drive, determination and professional delivery to match the demands and high expectations of Code Wizards clients.”

Code Wizards secure major Amazon Games Services Partnership
Code Wizards, the digital architecture and engineering specialists with offices in Birmingham and a Head Office in Reading are delighted to announce their formal partnership with Amazon Web Services and Amazon Game Services.

Stuart Muckley, managing director at Code Wizards commented, “Our new and exciting partnership with Amazon now enables us to bring our expertise in areas such as multi-cloud scaling with GameLift, Lumberyard game creation, and GameSparks (game backend-as-a-service) to clients by utilising the new relationship with Amazon coupled with our knowledge of esports, games and gaming.

“We’ve already started on the first implementations as part of this exciting partnership and our clients are getting our independent views and experience layered on top of Amazon’s fully featured tools.

“As one of the few digital engineering companies operating in this space we know better than most what it takes to get a game’s ‘behind the scenes’ services just right.”

Code Wizards secure IBM ecosystem Partnership
Stuart Muckley, managing director at Code Wizards commented, “Today we’re very excited to become part of the IBM partner ecosystem".

“As long time advocates of IBM’s marketing solutions this partnership will mean that we can continue to help our clients get the right tools for their marketing and automation needs.

“We’ll continue to be independent of all our partners and only propose what’s right for the customer, however, this opportunity allows us to honestly feedback real-world usage of the IBM tools back into IBM’s product teams, while allowing us to know the latest features and benefits that their software brings.

“We are very confident that this partnership will allow us to benefit our clients even more than before and we look forward to our partnership flourishing.”


Today Code Wizards were excited to be invited by Alok Sharma MP to an event talking about the Disability Confidence scheme.
Stuart Muckley, Code Wizards Managing Director, joined a large number of Thames Valley companies to hear about how an inclusive workforce can benefit both companies and employees.

At Code Wizards, like many other high tech companies, we've got a history of our employees being across the spectrum but this really opened further questions on how much more we can do and how we encourage that transition. A fascinating scheme that will lead to more people getting the opportunities they deserve and showing the UK Government's commitment to inclusion in all areas of the workforce.

Code Wizards were proud to welcome the Her Majesty’s Government’s Minister of State for Employment on Friday.
Alok Sharma MP graciously gave his time to visit Code Wizard’s Reading office to see how a high tech IT company researches and develops technology for its clients.

As part of the visit the discussion covered the use of research and development in UK businesses and the importance of this continuing post-brexit; how we encourage the increased export of these skills and technologies to other territories; and how games, esports and gaming fit into Code Wizards’ repertoire and the challenges they are currently facing in the current climate.

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R.U.Hacking 2019

We are really proud to be involved in R.U.Hacking for the second year where Reading University Hacking and Henley Business School proudly present their second annual 24-hour Student Hackathon at the University of Reading, welcoming students from all over Thames Valley!

Whether you're completely new to programming or are a seasoned hackathon veteran, you are welcome to join them in this fun and collaborative invention marathon.

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SpecialEffect receive early Christmas present from web specialists.

Code Wizards who specialise in enterprise and solution architecture for their clients are delighted to have been able to donate their services to SpecialEffect, the charity that helps children and adults with disabilities integrate with their friends to play computer games.

Following a meet up at a recent UK Interactive Entertainment (UKIE) conference, the trade body for companies working in the video games and esports arena, Code Wizards met with SpecialEffect and found they could help them with an integration that they required on their website.

They expressed that they needed Twitch integration on their website to help push GameBlast, which is their event for raising awareness and funds by industry veterans and insiders stream their game play.

Stuart Muckley, managing director at Code Wizards commented, “Our Code Wizards team consists of a 50/50 mix of men and women which is quite unusual within the IT sector but helps us to quickly associate with different market sectors.

“Our team completed the integration on time and SpecialEffect are ready to benefit from the enhanced engagement it brings to their GameBlast event in February 2019.”

Tom Donegan Fundraising Events Coordinator

at SpecialEffect commented, “As a small charity, getting the best people on board to help in our fundraising prep can be tricky, but Lee and Nicola at Code Wizards stepped up to the plate when we needed some key Twitch integration for our GameBlast website.

“As well as being fantastic people to work with, the solution they provided was really effective and easy to implement.

“Top work, top guys and gals!”


Leaders in digital working together with e-learning specialists.

Totem Learning and Code Wizards are working together to offer digital solutions to drive higher engagement, deeper learning and better retention of information.

Totem’s premium digital experiences use both virtual and augmented reality created by their own team of in-house designers, artists and developers, they love what they do and are always ready for a new challenge whether it’s creating off-the-shelf serious games products or bespoke learning, training or business game solutions for clients.

Totem work with clients from all over the world and across all industries to create games that will help people learn and train for education or business with real life scenarios with a sense of immersion for soft skills training and through AR (Augmented Reality) for technical and hard skills training.
Totem also have an ability to work closely with clients to find the ‘sweet spot’ between the psychology of learning, game mechanics and technological requirements.

Learning games are designed by industry experts who have vast knowledge to be accessible, capable of providing a near-authentic experience as well as feedback all to further Learning and Development…to ensure whatever idea you have, they can make that vision a reality!

Their other capabilities include different game and simulation solutions including 3D, VR and AR, Role Plays, Blended Solutions and Mini Games for bespoke programmes.

Code Wizards specialise in software architecture and digital engineering.

to work out how things fit together systemically alongside what can be improved and what risks does this create or mitigate within client’s businesses.

Their work helps clients to create, design, document and execute their digital strategy over the next 5 to 10 years. They aid the establishment and realisation of roadmaps for business growth allowing each business to understand how it fits with partner businesses (or acquisitions).

Code Wizards’ expertise in Solution Architecture allows them to work through challenges before any development commences:

> How does this solution fit the need?
> Are there alternatives that better match the cost/time/performance/risk trade-off matrix?
> What technologies/packages does it comprise?
> How it can be built, verified, secured and performance tested by development teams?
> Will this system perform and how can that be improved and scaled?
> Security reviews and due diligence/legal reports.

Development and digital are a large part of Code Wizards’ DNA enabling them to plan and execute development capability regardless of the platform, cloud provider, programming languages or integration points.

Business Intelligence and Big Data have become buzzwords across all industries and few use these technologies/processes effectively to improve their business. Code Wizards have worked with varying data sources in batch, neartime and real time scenarios allowing data to be efficiently mined and utilised in other systems like marketing automation and CRM. Their toolbox includes the use of AI to aid automated segmentation and prediction algorithms

In short, we see a perfect union between Totem’s immersive content and Code Wizards’ ever-expanding expertise.

Million Miles Together Club appoints PR and Web partners.

When Eugene Gilkes, one of Great Britain’s top decathletes of the 1980’s combined elements of his 35-year career in sport, health and wellbeing, business and community service to found and develop the idea of the Million Miles Together Club (MMT) he knew the concept would grab widespread attention.

Alongside a team of like minded social entrepreneurs, they have developed an inclusive social impact community framework concept that through their Rotary Club partners across the UK will support Local Authorities, businesses and community leaders in transforming their communities and saving lives.

To assist MMT in their growth plans two Birmingham based strategic partners have been appointed, Code Wizards for technology and digital related work and Prominent Media and Communications to handle their promotional activity.

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 Music For Youth

An Inspiring night of music at the Royal Albert Hall.

On the 5th November we had the pleasure of attending the Music For Youth Proms 2018 at the glorious Royal Albert Hall. We weren’t exactly sure what to expect but we were in for a real aural and visual treat.

We enjoyed all styles of music from spectacularly talented young musicians, (Some as young as 7!) and left feeling truly humbled and inspired by the dedication of all involved. 

‘Music for Youth is a national youth arts charity working to provide young people aged 21 and under across the UK with free, life-changing performance and progression opportunities, regardless of background or musical style.’ (Music For Youth)

We knew there would be great music last night but we didn’t expect to leave feeling so inspired! Inspired by the musicians, the MFY project and the atmosphere of the whole event.

It was an epic reminder that putting your mind to something can result in phenomenal things. Nothing proved this more than the Massed Ensemble of last night from the Bournemouth Symphony Orchestra, Soundstorm Music Hub, Southampton Music Hub and the Isle of Wight Music Hub who came together to actualise James Redwood’s Symphony 125. Nearly 500 people playing together perfectly on 1 piece...!

It also reminded us of the importance of continual learning and of having a creative outlet - something we hold dear as children but tend to lose as adults.

We would fully recommend attending this event next year to check out the amazing work of MFY. You can also donate to this amazing cause here.

Lee Cross 
Founder and Managing Director at Skull Mountain


New esports platform launches for University students throughout the UK

A brand new esports platform for University students throughout the UK has been launched by specialist digital provider Code Wizards in time for this year’s students.

The platform has been created for the newly formed company National Student Esports (NSE) a member of The Benchmark Sport Group which runs traditional sports businesses such as the Square Mile Relay and Beyond Sport which promotes social change through sport.

Code Wizards have used their proven experience of building engaging and highly scaleable platforms to realise NSE’s university esports platform and NSE has partnered with British Universities and Colleges Sport (BUCS) to operate the UK’s official body for university esports.

Stuart Muckley Managing Director of Code Wizards commented, “The platform realises NSE’s vision of enabling Universities to manage their own esports data and society information and also to share information, articles and news. 

“For esports societies the enabling of forming and managing their teams will provide a next-generation platform to promote and encourage inter-university esports competitions and tournaments.

“Outside of esports most people won’t realise the “gg” in the URL is a short hand for ‘Good Game’.  That’s a phrase we like all of our customers to say to us on successful launch!”

Jonathan Tilbury from The Benchmark Sport Group said,” We are delighted that Code Wizards were able to complete the project on time and within budget.

“Students now have a single destination to share information with like minded enthusiasts and we expect this to dramatically improve accessibility of the space.”

Additional information can be found at

Code Wizards secures Prominent partner

Following the continued expansion of Code Wizards into Birmingham they are delighted to announce they have now secured a strategic partner agreement with midlands based Prominent Media and Communications.

The reciprocal arrangement will enable Code Wizards to expand their promotional services through the expertise of the Prominent team with PR, digital marketing and award-winning film creation.

Created in 2012, Code Wizards quickly established themselves as specialists in web based digital architecture by mixing invention with engineering to help clients automatically scale their business.

Stuart Muckley, managing director of Code Wizards commented, “I have known Steve for some time now and it seemed a natural progression to bring our respective teams together through a formal partnership arrangement, especially now that our Birmingham office is very much up and running.”

Since 1998 Prominent Media and Communications based at Birmingham International Park have continually expanded their promotional services and in 2016 they secured approval for commercial drone filming through their Prominent Digital brand.

Steve Holden, managing director at Prominent Media and Communications said, “This is an ideal fit for us as both companies have no overlap of services and therefore our individual companies get access to additional and proven services normally outside of our skill-sets.”

Additional information can be found at and


Code Wizards Join Ukie

Supporting the UK's games and interactive entertainment industry.

Ukie, pronounced you-key, (UK Interactive Entertainment) is the only trade body for the UK's games and interactive entertainment industry. They are a not-for-profit and represent businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, eSports, VR and AR

Working In Partnership

We're up for (almost) anything.

We believe that life is better in co-op (and if we can't help then we probably know somebody else that we can direct you to).  Get in touch.